![]() It is the podcast generally that suggests Limbaugh’s once formidable audience is splintered forever. Here’s how that wentĪnother option is Dennis Prager’s show, syndicated by the Salem Radio Network, which says Prager is on nearly 400 stations.Īnd then there’s Megyn Kelly, the former Fox News personality, who occupies two hours of Limbaugh’s former time slot with a show on Sirius XM that is also available as a podcast. Clay and Buck took over for Rush this week.The latest contender to fill Rush Limbaugh’s slot? Megyn Kelly.Now also a Fox News host, Bongino was recently permanently banned from YouTube. His tenure there has been rocky, however, with a public spat with another Cumulus host, and the company itself, over vaccine mandates. In July, Cumulus Media announced that former Secret Service agent Dan Bongino’s show had been picked up by 300 stations. The decision to continue with Limbaugh’s longtime theme song and to frequently inject Limbaugh’s voice may have helped longtime listeners still feel connected to the show, but they were also a constant reminder of the man who wasn’t there.Īs such, some listeners grieved and moved on - to options that weren’t available when Limbaugh was on the air. Premiere’s website gives numbers for Sean Hannity (“more than 630”) and Glenn Beck (“over 300”), but says only that Travis and Sexton are on “ hundreds of radio stations nationwide.” That, and the fact that Premiere sees a need to advertise the show, suggests there’s a lot more room for growth.Īfter Limbaugh’s death, Premiere gambled on not only a new format (two hosts instead of one) and men without substantial name recognition, but they also gambled on keeping the show closely tied to Limbaugh. Ratings for syndicated radio shows are not made public, according to trade publication Inside Radio, which reported last month that Travis and Sexton are doing “just fine.” That’s according to their syndicator, Premiere Networks, which says the show’s audience grew 40% between June and November in the prized demographic of 25- to 54-year-olds.īut it’s not clear how many stations Sexton and Travis are on. Compared to Rogan’s big splash on Spotify, Travis and Sexton have been but a ripple, although their syndicator is running ads in Talkers magazine touting the pair’s “explosive growth” in markets like Salt Lake City, Houston and San Diego. While not a conservative in the mold of Glenn Beck or Mark Levin, it’s Rogan, more than anyone, who has dominated headlines in the talk world in the past year. And his passing might have accelerated the rise of podcasters such as Joe Rogan and Ben Shapiro. Meanwhile, other conservative stars, including Megyn Kelly, Dennis Prager and Dan Bongino, have made inroads in Limbaugh’s space. 17, showed the difficulty of that task when Travis and Sexton devoted their show to memories of the man they replaced. Still, the anniversary of Limbaugh’s death, Feb. Limbaugh was a “once-in-a-generation talent,” renowned radio consultant Fred Jacobs has said.īut someone had to preside over the AM airwaves during Limbaugh’s three-hour slot each day, and Clay Travis and Buck Sexton took over in June to largely positive reviews. Rush Limbaugh can’t be replaced, said all the people trying to replace him after the undisputed king of talk radio died one year ago this week.
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